- Is it difficult for people in your organization to see where things are headed in the next 3 to 5 years?
- Does it seem that too many decisions are reactive, reflecting near term opportunities rather than long term goals?
- How can you ensure that your leadership team is not lulled into complacency by success?
Strategic planning is a goal-setting exercise that establishes a way to measure the progress that an organization seeks to achieve over a 3- to 5-year timeframe. Strategic goals represent an ambitious stretch for the organization but at the same time, they need to be grounded in reality. They are used to prioritize activities, serving as the “rules of thumb” that help people determine what not to do because there are only so many hours in the day. Strategic planning engages organizational stakeholders in the process of defining what the organization is striving toward through daily activities that, over time, make the whole greater than the sum of its parts.
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