Cheryl Middleton is an innovation and new product/services development consultant who assists organizations in developing and implementing processes to take ideas from the ‘fuzzy front end’ all the way through to launching a product in the market and creating a revenue stream. Cheryl has been both a practitioner and a consultant in the fields of marketing, innovation and new product development. As a consultant, she has worked with companies to develop new products and services and develop clients’ organizational bench strength in new product development and innovation.
Cheryl has conducted innovation, new product development, and strategic planning projects for clients in Europe, South Africa and throughout the United States. A small sampling of her clients include:
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Cheryl has also held numerous leadership positions in marketing and new product development in a variety of industries. Most recently, she was Director of Product Development at PHH Arval and brought a number of technology-related products and services to market. She began her career in AT&T’s well-regarded Management Trainee program, went on to work in the banking industry and then co-found two successful firms that sold ground-breaking technology for software developers at Fortune 500 firms. As a practitioner and also as a consultant, she has taken products to market from their infancy and developed them in to multi-million dollar sources of revenue.
Cheryl is involved in organizations related to product development, including the Product Development Management Association (PDMA) where she was President of the Baltimore Chapter of PDMA. She has also been a guest speaker on topics related to innovation and new product development at local and international events held by PDMA and the Institute for International Research (IIR). Other speaking engagements include Georgetown University’s McDonough School of Business, Loyola University of Maryland’s Sellinger School of Business, and Towson University’s College of Business and Economics. She was an adjunct professor at Towson University where she developed the curriculum for an undergraduate course in new product development. Cheryl is also a member of the Institutional Review Board (IRB) for Key Technologies, Inc. where she reviews and evaluates processes for testing new medical devices on human subjects.
